A cherished television figure has passed away following decades of delighting audiences. Peter Napolitano, recognised by NBC viewers as Produce Pete, has died aged 80.

Steven Bognar, the Managing Editor of WNBC-TV, announced the heartbreaking news on X, previously Twitter, on Monday. He posted: "Sad news to share from the NBC New York family... Produce Pete has passed away at 80. His warmth, kindness, and love for his work will be missed by all of us." Pete gained fame for his segments covering fruits, vegetables and culinary advice on Saturday broadcasts of Weekend Today in New York. Beyond his regular television appearances, Pete worked as a grocer and had operated his family's produce enterprise for more than 50 years. His television catchphrase will endure in memory, with Pete consistently concluding his segment: "If you eat right, you're going to live right."

Reflecting on his television career in 2025, he expressed immense pride in his accomplishments. "I come from immigrant people. My father came here from Italy," he said, reports the Mirror.

"No education, no nothing. And then, you know, I got lucky 35 years ago when someone was in my store and put me on a local show."

Beyond his business ventures and television appearances, Pete authored several books. He also conducted cookery classes and stated his ambition was to make a positive difference to younger generations by visiting schools to discuss nutritious eating.

Following his passing, Amy Morris, Senior Vice President of News for NBC 4 New York and Telemundo 47, paid a heartfelt tribute to the beloved presenter. "'For more than 30 years, WNBC viewers tuned in on Saturday mornings to watch Produce Pete offer his fruit and vegetable recommendations as well as cooking tips on Weekend Today in New York," she wrote in an obituary statement.

"He was a beloved member of our station family, and our viewers felt the same way - visiting him at our Health Expo, our Feeding our Families Food Drives, or the many farmers' markets across New Jersey where he always felt right at home."

The broadcaster highlighted his devotion to his wife, Bette, whom he first encountered when he was 16. The couple went on to raise two children and now have seven grandchildren. His family occasionally appeared alongside him during broadcasts.

Tributes flooded social media as news of his death spread. One Twitter/X user posted alongside signed memorabilia: "#RIPProducePete. My mom watched him every Saturday, so did my grandmother.

"Last summer my Mom and I met him, his wife Betty, and their manager Susan at a signing. Our condolences to #ProducePete's family and friends."

Another wrote "Rest in Peace Produce Pete.. Another NJ icon...He was 80 years old," whilst a third added: "Awww. This is sad. I loved watching #ProducePete on the weekends!

"What a bright spot every time he showed up on air. (And I learned a few things from watching him too! ) Thinking of his family - at home - and at @WNBC @PatBattle4NY."