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For £15 per couple, patrons can get fish bites, scampi, chunky chips, bread and butter, mushy peas or curry sauce, as well as fruit scones with jam and clotted cream.

The chain has also introduced a Giant Fish & Chips meal priced at £15 as part of the promotion.

The promotion reflects a wider shift across the UK supermarket sector as retailers use café dining, comfort food and value-led meal experiences to increase store visits during key trading periods, Grocery Trade News reported.

Supermarket cafés enable retailers to keep shoppers in store for longer periods, especially as food inflation pressures choke consumer spending.

Shoppers are increasingly look for affordable social dining experiences, rather than higher-priced restaurant visits.

Seasonal food promotions linked to national events are becoming more common across supermarket cafés as retailers compete for customer attention during summer trading.

The limited-time menu is available while stocks last across participating Morrisons cafés across the UK.


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