Holidaymakers have been cautioned a stunning Greek island and one of Europe's most sought-after sunshine destinations has deteriorated into "a long toilet line".

Travel content creator Mambo Italiano posted on X footage of the scene captured at 7am - showing scores of male, female and child tourists forming queues extending into the streets at a photo hotspot. "Social media trends have turned the world's most beautiful places into endless bathroom lines at a concert, where everyone waits for hours just to take the same photo to show to people who couldn't care less," she complained in a caption.

"Nothing captures the shallow decay of our time better than this." The footage in question was filmed in Oia on the island of Santorini, situated in the southern Aegean Sea - approximately 120 miles from the Greek mainland.

Mambo Italiano's recording tracked the queue around multiple corners to locate its conclusion - a viewing platform overlooking the crystal-blue sea with Santorini's iconic blue-domed Greek Orthodox churches visible from a superb vantage point.

"Oia is an over touristed," one X user declared in response. "One of the worst places I've been. Other parts of Santorini are lovely."

While a second individual agreed: "I have to agree - there are much better areas on the island. Oia is good for photos and that's about it."

A third elaborated: "People are no longer visiting places to see and enjoy. They want to visit and photograph themselves on those places, so then they can post them social media for likes and attention, with the only intent of saying, 'oh look at me, I was here and you not' and 'look how special I am' etc etc etc.

"That's the only reason for those long queues, it is not to see and enjoy, it's only to show off."

Then a fourth X user concurred: "Everything has turned into an influencers Instagram photo shoot. Beautiful places are ruined by main character syndrome narcissists. Every new eatery has a grass wall outside the entrance, loud music and serves high priced s*** on a plate."

Information from Greek Trip Planner, citing INSETE statistics and municipal records, indicates around 3.4 million visitors arrive in Santorini annually via a combination of air travel, cruise ship tenders, and inter-island ferries.

"The 3.4 million annual visitors produce a ratio of approximately 220 tourists for every resident per year - or, expressed differently, 107.8 tourists per 100 inhabitants at any given time during peak season," they added.

"This density figure, documented in a 2018 European Commission study, placed Santorini beyond the measurable limits of standard over-tourism indicators."