
With age, many women find that their makeup doesn’t quite sit how it used to, with powder formulas often sitting in fine lines and accentuating dry skin. One simple switch beauty fans can make is opting for cream formulas, which rehydrate the skin and offer a more flattering, glowy finish.
Budget-friendly makeup brand e.l.f. Cosmetics has launched two new products that are perfect for those looking to achieve a fresh, healthy glow - no matter their age. The brand, known for their affordable but effective formulas, has expanded its popular Soft Glam collection with two new complexion essentials - the Soft Glam Cream Blush and Soft Glam Cream Bronzer.
Priced at £7 each, the creamy stick formulas are designed to add natural-looking colour, warmth and definition in seconds, whether you're heading to work, on holiday or want an easy everyday makeup routine. Both products offer a buildable formula infused with 2% shea butter and 1% sunflower seed oil that glides on smooth with a dreamy satin finish.
Ideal for beginners or seasoned makeup fans alike, the stick packaging means the product can be swiped directly onto the skin or onto a brush before blending, while the product melts into the complexion without leaving harsh lines.
For those who still aren’t sure on the best placement for their products, bronzer is designed to add warmth and a sun-kissed finish back into the complexion, mimicking where the sun would naturally hit your face, such as the forehead, temples, cheekbones and jawline. Blush, meanwhile, adds a healthy-looking flush of colour to the cheeks, helping the complexion look brighter and more youthful. Used together, the two products create a gorgeous effortlessly glowy effect.
The Cream Bronzer comes in eight shades, making it suitable across a wide range of skin tones. It’s said to deliver medium-buildable pigment with a soft satin finish that enhances rather than masks your natural complexion.
For anyone who's struggled to find a bronzer that doesn't look orange or muddy, reviewers say this one strikes the perfect balance. One said: “Too many bronzer that I’ve tried look fake because I’m so fair. It’s nice to finally find a product that gives me a nice glow without turning the orange.”
“I love this product. I have been looking for a good stick contour that was creamy and lightweight. This hits those marks,” said another. “I enjoyed how easy it was to blend and how creamy it is.”
Another hailed it as their ‘favourite bronzer ever’ saying it ‘lasts all day’, though one found it ‘too hard to blend out’.
A fourth shopper left a five-star review which read: “This is the best bronzer I’ve ever owned. It blends like a dream and it’s not oily or too dry it really does give that satin glow and it just looks so good, very buildable and pigmented.”
“This is so creamy and blendable. The light color is great for my summer complexion. Feels high end - what a great deal for a really nice product,” another added.
For a more luxurious alternative, shoppers may want to consider something like the Rare Beauty Warm Wishes Effortless Bronzer Stick. It costs £28 at Space NK and comes in eight shades, offering a liquid-like consistency that blends easily and can even be used on the eyes in place of eye shadow.
As for the e.l.f. Cosmetics blushes, these come in seven shades ranging from peachy corals to deeper terracotta tones. Like the bronzer, the buttery formula melts in as you blend, and is easy to customise whether you prefer a barely-there flush or a bolder cheek.
Early shoppers have been impressed by how well it lasts throughout the day. “This blush is amazing. I have the shade Gumball and a little goes a long way. It blends like a dream. It is so easy to build up the color if you like a lot of blush. It lasts all day long.”
Another added: “I bought this last week because I've been looking for an inexpensive red blush. This hit the mark. So easy to apply by putting it directly on the brush and then blending. Had very good staying power in the hot Florida heat. I would definitely buy it again.”
Though others say they ‘wish there was a larger shade range’, but actually, e.l.f offers more shades in this collection than Charlotte Tilbury does in their £32 Unreal Blush Healthy Glow Stick. The premium beauty brand offers six shades in their balmy blush, which offers a soft-focus glow and a weightless, second-skin finish.
e.l.f. recommends pairing the products with its Cream Blush & Bronzer Duo Brush, designed to buff and diffuse both formulas seamlessly. The brush is £9 but is so popular, it’s currently out of stock.
The new blush and bronzer launches also sit alongside the wider Soft Glam range, including the Soft Glam Satin Foundation and Soft Glam Satin Concealer. Pairing products from the same range make it easy to build an entire complexion routine with the same skin-like, satin finish, and users can be confident that the formulas will all layer nicely with one another.
At £7 each, the Soft Glam Cream Blush and Soft Glam Cream Bronzer prove you don't need to spend premium prices to achieve a gorgeous summer-ready look.