Transport Secretary Heidi Alexander has confirmed there are no "immediate supply issues", but added that the government was "preparing now to give families long-term certainty and avoid unnecessary disruption at the departure gate this summer".
Jet2 passengers have been issued an explanation about a potential 'price change' they may see when booking holidays online. The explanation follows a customer contacting the airline via social media, claiming the price went up "at the last stage" of their booking.
On X, a user named Paul wrote: "You know what's great @Jet2tweets? When you search for ages, find a holiday and then when you're entering passenger details the 'dynamic pricing' puts it up by £1,400 at the last stage!!! Why not show the real price on the search!"
Jet2 responded by shedding light on the live pricing system it uses on its website, which can fluctuate and often helps customers secure a bargain, though it can also work both ways. The system updates continuously based on real-time availability and demand, meaning prices can rise or fall dramatically within just a matter of minutes.
The airline stated: "Hi there Paul, thanks for reaching out, and we are sorry to hear about this. Please be advised that when looking for a holiday, the price shown next to 'Holiday price from' is live and can take some time to update throughout the website. (1/3).
"We work on a live pricing system, which is affected by a number of variables such as customer demand, availability, and promotions, meaning our prices are subject to change and can fluctuate up or down at any time during booking. (2/3). Therefore, we'd always recommend booking at a price you are happy with. We are sorry for any disappointment caused. ^Victoria (3/3)."
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As Jet2's holiday costs can fluctuate 'at any time during booking', this information could prove valuable for anyone hunting for an attractive deal on their next getaway, ensuring they don't lose out on any special offers.
The package holiday operator's live pricing mechanism can be influenced by numerous factors, so travellers may wish to secure their bookings swiftly when they spot a deal that appeals to them, reports the Liverpool Echo.
On the Jet2Holidays website, a statement addressing whether last-minute bookings are more economical and explaining the live pricing mechanism, states: "Booking a holiday at the last minute might be cheaper, but it's not always guaranteed. Jet2holidays are based on a live pricing system, so prices are subject to change at any time due to various factors, including customer demand and availability.
"Booking last-minute holidays works best if you're flexible with dates and destinations. For peak seasons or specific preferences, booking in advance is usually the best option."
Last month, a traveller contacted the company on X regarding a comparable price shift they'd observed. The user, called Phil, claimed: "@Jet2tweets almost booked a holiday to Portugal, left it overnight, same holiday had increased by £600!"
We work on a live pricing system, which is affected by a number of variables such as customer demand, availability, and promotions, meaning our prices are subject to change and can fluctuate up or down at any time during booking. (2/3)
— Jet2tweets (@jet2tweets) May 18, 2026
In response, Jet2 clarified that holiday prices may fluctuate and advised that customers book at a price they find acceptable. Jet2tweets said: "Hi there Phil, thanks for reaching out. Please be advised that when looking for a holiday, the price shown next to 'Holiday price from' is live and can take some time to update throughout the website.
"We work on a live pricing system, which is affected by a number of variables such as customer demand, availability, and promotions, meaning our prices are subject to change and can fluctuate up or down at any time during booking. Therefore, we'd always recommend booking at a price you are happy with. We apologise for any disappointment caused. Should you require any further assistance in the meantime, then please feel free to send us a DM."
Jet2 has said holidaymakers are increasingly booking their trips at the last minute since the start of the Iran war, amid rising anxiety over the impact of the conflict and concerns aboutlict and worries over jet fuel supply.
Transport Secretary Heidi Alexander has confirmed there are no "immediate supply issues", but added that the government was "preparing now to give families long-term certainty and avoid unnecessary disruption at the departure gate this summer".
