A bank is tempting new customers into investing by offering 10,000 Avios Points as a reward. J.P Morgan Personal Investing confirmed the promotion is running until July 31, 2026.

The bank said customers could put their points towards flights at a time when rising airfares are a growing concern. The offer is open to new customers who invest £500 or more in a single payment before the end of July.

To qualify for the points, new clients must maintain a minimum of £500 invested from August 1, 2026, until February 1, 2027, after which the Avios will be awarded within 55 days of this holding period concluding. Eligible account types include a Stocks and Shares ISA, Junior ISA, Lifetime ISA, Personal Pension or General Investment Account.

New investors will need to complete the sign-up form, accessible via the promotional page. J.P Morgan has reminded customers that their capital is at risk and that transfers in are excluded from the offer.

Claire Exley, head of advice and guidance at J.P. Morgan Personal Investing: "Many UK savers are curious about investing for the first time but unsure when to get started. Over the long term, it's often more important to stay invested over several years than to try to time the market and pick the 'perfect' moment.

"For those thinking about starting to invest, our Avios offer is designed to help make that first step in investing feel a little more rewarding. With the cost of travel on many people's minds, those Avios points could help towards a future holiday or bring a dream trip a bit closer.

"Whether you're using a Stocks and Shares ISA for the first time, investing for your children, or topping up your pension, what often matters most is choosing an approach you're comfortable with and staying invested for the long term."