Holly Willoughby kicked off her series with Stanley Tucci (Image: YouTube)
Everything you need to know about Holly Willoughby's Together series
Holly Willoughby Together is a YouTube-based lifestyle series produced by her husband Dan Baldwin’s company, Hungry Bear Media. Filmed in a specially designed kitchen, the show features long-form digital content, representing a strategic pivot away from traditional linear television.
Following her exit from ITV’s This Morning and subsequent show cancellations, Holly announced the launch on Instagram. Industry insiders view the self-owned platform as an attempt to adapt to changing audience viewing habits and re-establish her profile with network executives.
Sponsored by weight-loss jab provider Voy, the show releases two episodes weekly featuring cooking and unscripted chat. The debut episode starred Hollywood actor Stanley Tucci, with future guest appearances scheduled for stars including Emma Bunton and Katherine Ryan.
Reviews drew immediate comparisons to Meghan Markle’s lifestyle projects, criticising Holly's lack of culinary skills during the premiere, where Tucci had to take over chopping duties despite her displaying a noticeably looser, more candid onscreen persona.
Early viewer response was mixed, with the premiere generating just over 4,500 views in its first three hours. While some fans praised the relaxed vibe, negative comments and a reader poll highlighted divided opinions on whether viewers will consistently tune in.
