Following the success of ABBA Voyage, Elvis Presley will receive the AI hologram treatment in an unprecedented attraction from the creators of The Gunpowder Plot, which will open in London next year.
According to the official website: “ELVIS EVOLUTION is a brand new experience from Layered Reality, the UK’s leading immersive specialists, celebrating the life of Elvis Presley.
“Combining cutting-edge technology, heart-pounding music, live performance and mind-blowing multimedia, ELVIS EVOLUTION lets you relive the King’s iconic moments.
“Journey through Elvis’ story, from humble beginnings in Tupelo to his meteoric rise to superstardom and discover the man behind the myth.
“The experience centres on Elvis’ iconic ’68 special performance that captures the drama and triumph of what is described by many as the ‘greatest rock performance of all time’.”
The description continues: “Created with tech and crafted with love, this experience uses state of the art, multi-sensory technology to bring the musical icon to life in an authentic and respectful tribute. Through a partnership with Elvis Presley Enterprises and Authentic Brands Group, custodians of the Presley estate, we have accessed thousands of Elvis’ personal photos and hours of the star’s home-videos, using groundbreaking digital techniques to bring the musical icon to life. Elvis Evolution will use generative AI to deliver intimate moments, giving you exclusive glimpses behind the scenes, at never seen before moments in Elvis’ history.”
Elvis Evolution will be located at Immerse LDN, ExCel Waterfront, London E16 1XL. The experience lasts around 110 minutes. “We also have a 60s diner, where you can enjoy drinks and snacks before your experience. A Tiki bar halfway through where you can enjoy a themed interval cocktail, and at the end of the experience there is an exclusive ‘All Shook Up’ Afterparty, where you can continue to enjoy the entertainment and celebrate the legacy of Elvis.”
Elvis Evolution opens May 2025 and general tickets go on sale at 11am on Friday October 25 here.
