We were pretty sure the next flagship Android phone range from Samsung would be called the Samsung Galaxy S25 series but now the Korean tech giant has confirmed that will be the case. In an earnings call and presentation, Samsung has namechecked the upcoming S25 phones and stated they’ll be coming in 2025.
“Based on the advancement of Galaxy AI, MX plans to promote flagship-oriented sales growth and profitability improvement such as Galaxy S25 series and foldable, while also expanding sales of ecosystem products such as Galaxy Tab, Book and Wearable,” Android Central said the report stated, as translated to English from Korean.
‘MX’ stands for ‘Mobile eXperience’, the jazzy corporate name Samsung currently gives to its division that includes smartphones, tablets, laptops and smartwatches. The fact the firm has confirmed the Galaxy S25’s official name is interesting as it shows Samsung is being less secretive than usual, and also that it’s not planning a major rebrand of its top-tier phones.
“The Galaxy S25 series, which will be released in the first half of next year, plans to lead daily innovation by increasing the experience perfection of Galaxy AI and expand sales by strengthening marketing and experience programs,” the report said.
We currently expect to see the Galaxy S25 unveiled in January but Samsung saying the phones are coming in the first half of the year shows it does at least want to keep that under wraps.
A rumour last month suggested Samsung was considering rebranding its Galaxy devices, possibly specifically the premium Galaxy S and Z smartphones, to help better differentiate them to consumers and compete in key markets against the might of the iPhone.
All Samsung smartphones carry the Galaxy branding, and it is thought the company is considering a new name to clearly present its most cutting-edge devices to the buying public.
”Through the Galaxy Ring released this year, we plan to contribute to the expansion of the Samsung Health ecosystem and strengthen the connection experience between our products such as XR (eXtended Reality) devices scheduled to be released in the future,” the report said.
This is revealing as it clearly states Samsung wants to get in on the VR/AR headset market, perhaps to compete with devices such as the £,3499 Apple Vision Pro or, more likely, the excellent Meta Quest 3S, which costs less than £300.
VR and AR – virtual reality and augmented reality – have long been touted as another way for tech firms to engage people in apps and services, with fully virtual worlds or with ‘pass through’ eye wear that lets you see the world around you but overlays information for you to interact with, such as virtual displays.
According to one X user, Samsung also said on the call that it is “considering ways to lower entry barriers so that more customers can actually experience foldable products, given the high satisfaction among existing foldable users,” a hint the company understands its Z Fld and Z Flip phones are too expensive for many smartphone buyers.
