The website has yet to have had any updates since the soft launch, which Courtney finds confusing. She said: “You usually have some idea of what the heck they’re going to be doing, but… nothing, we got nothing.”

Michelle responded: “It looks like American Riviera Orchard is seeking a CEO, so, we have a soft launch of a brand that didn’t have leadership in place, which I thought was an interesting… tactic?”

They believe Meghan is trying to “give Gwyneth Paltrow a run for her money,” but Paltrow is the CEO of her company, Goop, which started off as a newsletter and then slowly evolved into an e-commrce website.

The Brand Breakdown hosts speculate that Meghan choosing not to be the CEO means she may consider herself the “visionary” and leave the heavy lifting to someone else.

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