Prince William and Princess Kate have stood together to proudly congratulate Team GB’s Olympic success in a sweet new video. The pair, filming from their Norfolk home, both stood in casual clothes as they dubbed the participants an “inspiration to us all.”

The short clip, headed up by Snoop Dogg, had fans in a frenzy – and it wasn’t because Kate had made a rare appearance amid her preventative cancer treatment recovery. It was Prince William’s new beard that had people talking.

Posting to X, formerly Twitter, one account named @MeghansMole immediately commented: “Pardon me ladies…I need to cool down. Prince William looks so handsome with a bit of facial stubble.”

Another added: “Great to see so many people congratulating GB and oh William…” The Olympic Games 2024 concluded today (August 11), with the Waleses releasing their supportive video at around 7pm.

It starts with Princess Kate saying: “From all of us watching at home, congratulations to Team GB.” It then pans to William who continues: “Well done on all you’ve achieved, you’ve been an inspiration to us all.”

It then cuts to David Beckham who adds: “Hey Team GB, we are so proud of you, congratulations.” Then, a series of star-studded clips follow from ex-Olympic athlete Rebecca Adlington, Gabby Logan, Sir Chris Hoy, Dame Kelly Holmes, Mark Chapman, Dame Jessica Ennis-Hill, Colin Jackson, Emma Willis, Greg James, Andrew Cotter, Michael Johnson and Clare Balding.

The video was signed off by Snoop Dogg saying: “Thank you Great Britain. On behalf of big Snoop Dogg, the prince and his lovely wife.” A Kensington Palace logo brings the video to an end.

Despite the glitzy celebrity line-up, all offering their congratulations to the team, it was still the beard that gripped viewers.

One X user said: “Loving the holiday looks. Love the beard – it really suits you.” While other users attributed the light stubble to being a look William will don whilst on holiday.

“Loving the summer beard! Catherine, you look so happy and wishing you continued recovery. Well done Team GB,” another user said. Other gushing fans added: “Respectfully William…” followed by a love heart emoji.

The reaction then turns into a stream of “keep the beard” demands, with the Prince’s new look having quite the impact. One of the last times the Prince sported a beard was back in 2008, around Christmas time.

He grew a beard amid a 10-day exercise in Barbados with the British Royal Navy’s Special Boat Service in 2008 – with the beard being allowed by the Navy.