Countdown’s very own wordsmith Susie Dent has coined a delightful new term – ‘Eufloria’ – to describe the blissful sensation one feels upon receiving a bouquet of flowers.
The lexicographer unveiled the term, which cleverly plays on the word euphoria, to encapsulate that special ‘flower feeling’, a phenomenon backed by scientific research as a universally felt experience.
In collaboration with Moonpig, the personalised greeting cards giant, ahead of Mother’s Day, Susie has crafted a word that marries the prefix ‘-eu’, denoting ‘good’ or ‘well’, with ‘floria’, tipping the hat to Flora, the Roman goddess of flowers.
This linguistic innovation follows a study revealing that receiving flowers can elevate a person’s spirits for an impressive four days. A whopping 85% of people report an immediate boost in happiness upon receiving flowers.
Moreover, 61% say they’re more inclined to offer compliments post-floral gift, and a heartwarming 77% admit to being kinder to their partners after such a gesture.
To mark the occasion, Moonpig is introducing a special limited edition bouquet named ‘The Eufloria’, aiming to spread this unique joy during Mother’s Day celebrations.
Commenting on her role, Susie said: “I was delighted to be involved in the search for a word that captures a feeling we all recognise: the simple but profound feeling of happiness that comes from receiving a gorgeous bunch of flowers.
“Data shows that flowers have a measurably positive impact on our mood, and ‘eufloria’ gives us an opportunity to articulate that.”
The research also revealed that a lucky 21% receive flowers as a gift from friends and family every few months, with 54% most likely to be given them by a partner.
Roses were crowned the nation’s favourite (48%), followed by tulips (28%), sunflowers (21%) and lilies (19%).
On average, people typically display them for nine days before deciding to discard them. Moreover, 12% go one step further and press or dry them to keep them as a memento.
Four in 10 of those with a mum or mother figure confess they only buy them flowers every couple of months, sometimes less. However, Mother’s Day appears to be an exception as 78% are likely to opt for a bouquet as their gift.
A spokesperson at Moonpig, said: “There’s something so uniquely special and heart-warming about receiving flowers as a gift, which is why we wanted to create a word to sum up this feeling.
“Whether you’re buying a bouquet for a special occasion like Mother’s Day, or even those just because moments, flowers have a way of brightening those personal moments, lifting spirits and making loved ones feel truly special.”
